Social Media Manager
Location: Boston, MA - hybrid
Tracksmith is an independent running brand. We honor the Amateur Spirit upon which the sport was founded and champion the Running Class — the non-professional yet competitive runners dedicated to the pursuit of personal excellence. We offer well-considered and authentic products for training, racing, and rest day. In everything we do, we aim to celebrate, support, and add to running’s distinct culture.
We’re looking for a Social Media Manager to lead Tracksmith’s owned and earned presence across social platforms. This role sits at the intersection of creative storytelling, community building, and performance — shaping how Tracksmith shows up culturally while helping drive measurable growth for the brand.
What You’ll Do
Lead Social Strategy & Execution
- Own the social media calendar, including monthly planning, daily publishing, & platform execution across Instagram, Strava, YouTube, LinkedIn and emerging platforms.
- Develop social-first strategies for campaigns, product launches, editorial moments, and community initiatives.
- Ensure content is published on time and consistently reflects Tracksmith’s voice, values, and brand standards.
Champion Creative & Storytelling
- Partner closely with the Creative team to curate assets and bring brand stories to life in platform-native, engaging ways.
- Act as a creative champion for social — exploring new formats, storytelling approaches, and ways to engage the running community.
- Craft compelling copy for captions and social creative that balances clarity, personality, and brand tone.
Build Community & Creator Partnerships
- Lead community management and social listening, engaging thoughtfully with followers and serving as the eyes and ears of the brand.
- Identify, manage, and activate on-brand creators and influencers as an authentic extension of Tracksmith’s storytelling.
- Collaborate with Customer Service to ensure a consistent brand voice in DMs and community interactions.
Drive Performance & Platform Growth
- Track, analyze, and report on channel performance, with a strong understanding of platform mechanics and analytics.
- Use insights to grow engagement, audience, and ROI across platforms.
- Optimize YouTube content using SEO-informed titles, descriptions, tags, and thumbnails.
Activate Social at Key Running Moments
- Travel to major running events & moments to execute live, in-the-moment storytelling.
- Help translate real-world community and race experiences into compelling digital content.
What You Bring
- 3+ years of experience working in social media, ideally within fashion, sports, or lifestyle brands.
- Experience planning and executing organic social media campaigns, with the ability to analyze performance and effectiveness.
- Strong ability to create engaging written and video content, with an understanding of what drives performance.
- Proven track record of working autonomously, managing multiple projects, troubleshooting creative challenges, and delivering on schedule.
- Willingness to travel to major running events globally to execute live social media campaigns.
- Strong organizational and communications skills.
- Basic photo and video editing skills are a plus.
The annual salary for this role is expected to be between $60,000 and $90,000 depending on a combination of factors, including the candidate's experience, education, and industry knowledge.
TO APPLY:
If you are interested in applying for this position, please submit your resume to
Due to internet hiring scam attempts, we encourage applicants for open positions listed at Tracksmith to apply through the following site: tracksmith.com/pages/team. All communication with the hiring team at Tracksmith will come directly from a @tracksmith.com email address. Please reach out to careers@tracksmith.com if you have any questions or concerns.