Sr. Director of E-Commerce
Location: Boston, MA
This is a hybrid position and requires 2-3 days per week in the Boston office.
Tracksmith is an independent running brand. We honor the Amateur Spirit upon which the sport was founded and champion the Running Class – the non-professional yet competitive runners dedicated to the pursuit of personal excellence. We offer well-considered and authentic products for training, racing, and rest day. In everything we do, we aim to celebrate, support, and add to running’s distinct culture.
As we continue to scale our global reach, we are looking for a seasoned e-commerce leader to drive sustainable growth in the channel. Managing a lean but effective team, you will be responsible for expanding our audience and achieving profitable growth while maintaining a world-class user experience. Focus areas will include increasing qualified traffic, improving the user experience, optimizing site performance and retaining customers. And as the e-commerce leader, you will oversee all analytics and be comfortable reporting the channel performance to the executive team on a regular basis. This position will also work closely with senior leadership to align the e-commerce goals with business objectives while ensuring a premium brand experience. You will report into the Chief Marketing Officer.
Key Responsibilities
- E-Commerce Strategy & Growth: Lead the development and execution of e-commerce strategies that drive sustainable revenue growth while optimizing a brand-first user experience.
- Full Funnel Optimization: Continually test, learn, and optimize all aspects of the digital experience — from paid media performance to website conversion rates to customer retention efforts.
- Paid Media & Budget Management: Manage a paid media budget of $5M or more, leveraging data-driven insights to maximize ROI across all paid channels (PPC, paid search, paid social, display, affiliate) while constantly testing new acquisition channels.
- Email & Affiliate Marketing: Oversee email marketing and affiliate programs, driving customer engagement and retention through these channels.
- Retention & Loyalty: Lead Tracksmith’s retention and loyalty programs to improve repeat rates and cultivate deeper relationships with our best customers.
- Analytics & Reporting: Own digital marketing analytics and dashboarding, using data and performance metrics to inform decisions and ensure that e-commerce KPIs are being met (traffic, conversion, AOV, CAC, LTV, etc.).
- Leadership & Collaboration: Lead and mentor a growing e-commerce team, fostering a culture of collaboration, innovation, and continuous improvement.
- Cross-Functional Partnership: Collaborate closely with the other functional groups to ensure that e-commerce strategies are aligned with broader business goals and that the brand is consistently represented online.
Skills & Qualifications
- Proven experience in a senior e-commerce leadership role for a high-growth brand in the running, fashion, or active lifestyle space.
- Experience in a high-growth environment at a $50M–$100M annual revenue brand
- Management of a $5M+ paid media budget and demonstrated success in scaling paid channels.
- Experience overseeing email marketing, affiliate marketing, and conversion rate optimization.
- A data-driven decision maker with a passion for continuous optimization and growth. Deep experience with digital marketing analytics and attribution platforms, with the ability to translate insights into actionable strategies.
- Exposure to international e-commerce and cross-border sales is a plus.
- Exceptional people leadership skills, with experience building and leading high-performance teams.
- Strong executive presence, with the ability to communicate effectively with all executives and stakeholders.
- Excellent collaboration skills, with a track record of working cross-functionally with marketing, creative, product, and tech teams.
TO APPLY:
If you are interested in applying for this position, please submit your resume to
[email protected].
Due to internet hiring scam attempts, we encourage applicants for open positions listed at Tracksmith to apply through the following site: tracksmith.com/pages/team. All communication with the hiring team at Tracksmith will come directly from a @tracksmith.com email address. Please reach out to [email protected] if you have any questions or concerns.
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